How do you get everyone committed to a company mission?

How do you get everyone committed to a company mission?

Answers from the LPG Editorial Advisory Board:

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“Rallying employees around a mission, or in our case, a purpose, starts with helping them see how their everyday work connects to something bigger. At Christensen, we believe that when people understand the ‘why’ behind what they do, it becomes more than a job; it becomes a shared purpose. We reinforce that through open communication, clear priorities and by celebrating both successes and failures. That’s when our values show up in action.”

– Dennis Halverson, propane product manager, Christensen Inc., Richland, Washington

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“For us, it is about inclusion and communication, and that must start with me. Unless everyone believes they are important and a part of the team, why should they care about your program?”

– Dan Richardson, president and CEO, Conger LP Gas, Tifton, Georgia

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“Committing to a company mission is typically tied to reaching a financial budget and underlying goals such as safety record, customer gain/loss and gallons sold, and doing it all in spite of weather challenges, equipment breakdowns and other unexpected events. Work with your team to show how each person can make a positive difference in reaching the goals and what success looks like for them and your customers in the end. Find ways to make it all fun. Lead with a smile.”

– Tom Jaenicke, propane specialist, ATomiK Creative Solutions, Charlevoix, Michigan

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“Repetition, repetition, repetition. You must clearly state the mission, why it is critical and how they are a part of that mission at every opportunity.”

– Michelle Bimson Maggi, vice president, corporate affairs, Ferrellgas, Liberty, Missouri

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“Clarity, consistency and connection. The mission should be simple, actionable and reinforced regularly – through communication, leadership behavior and recognition. Most importantly, people need to see how their individual roles contribute to the bigger picture. When employees understand the ‘why’ behind what they do and feel their work matters, true commitment follows.”

– Christina Armentano, executive vice president and COO, Paraco Gas, Rye Brook, New York

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“The answer is simple: communication. How do you get everybody in your company committed to whatever your mission is, based on whatever you do? It’s communication. As long as everybody clearly understands what your mission is and why your mission is what it is, then you can build ownership. It’s all about communication.”

– Mike Walters, vice president, safety and fleet, Superior Energy Systems, Columbia Station, Ohio

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“Missions need to be easy to understand, clear, succinct, obviously simple and inspiring. The easiest way to get everyone committed and on track is to lead by example. Staff and employees that see a strong leader living the company’s values and mission will also exemplify the mission. Effective leaders need to continue to publicize the mission and be its champion.”

– Leslie Anderson, president and CEO, Propane Gas Association of New England, Portland, Maine

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“A company mission needs to be communicated early and often. Buy-in comes with clarity on what the mission will do for everyone in the company. Also, everyone needs to see the leader taking action on the mission in order to create more commitment.”

– Dustin Delay, vice president, Cost Management Solutions, Houston, Texas

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