American Fire Glass rebrands to American Fire Products

To celebrate its 20-year anniversary, American Fire Glass has rebranded to American Fire Products.

American Fire Products, based in Lake Elsinore, California, is a manufacturer and supplier of fire products. Focusing on innovation, quality and customer satisfaction, the company provides an arrangement of fire products, including fire pit burners, electronic ignition systems and fire pit accessories.

“Fire glass was where we started, but today, we are so much more than that,” says Matt Doll, founder and CEO of American Fire Products. “Our new name better represents the full range of high-quality fire products we offer. We provide everything from the gas line up to create the ultimate fire pit.”

Doll launched the company in 2005 at the age of twenty-five with no formal business experience alongside his wife, Kelly.

According to the company, the core of American Fire Products mission is to manufacture and distribute innovative, high-quality fire products that enhance outdoor spaces. With the rebrand, American Fire Products has launched a new website and an enhanced dealer experience.

“We’ve grown far beyond just fire glass, and our new name reflects that expansion,” Doll says. “Our customers can expect the same great service, quality and a much stronger commitment to innovation over the next 20 years.”

Over the years, Doll’s children, father and friends have joined the company alongside a dedicated team, many of whom have been with the business for over a decade.