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Propane retailers advised not to ignore marketing trends

February 16, 2025 By Tom Jaenicke

Industry veteran Tom Jaenicke shares his analysis of each generation when it comes to marketing trends.

This article is tagged with February 2025, marketing, Marketing Mix, tom jaenicke and posted in Current Issue, Blue Flame Blog, From the Magazine

Propane’s presence: Vacation uncovers many opportunities

December 26, 2024 By Tom Jaenicke

Versatility and portability take propane everywhere — including on Tom Jaenicke’s recent vacation.

This article is tagged with December 2024, Marketing Mix, Oregon, tom jaenicke, Warm Thoughts Communications, Washington State and posted in Blue Flame Blog, Current Issue, From the Magazine

Propane fuels residential customers everywhere

October 31, 2024 By Tom Jaenicke

Propane can go everywhere, and we don’t need government or rate payer subsidies to do it.

This article is tagged with Marketing Mix, Michigan, residential market, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Typically, eight fast-track educational sessions are held at NPGA's Southeastern Convention & International Propane Expo. (Photo by LP Gas staff)

Education a must in rapidly evolving energy world

August 27, 2024 By Tom Jaenicke

Staying ahead of the evolving energy competition requires that you take a relentless approach to education and learning.

This article is tagged with Marketing Mix, National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), tom jaenicke and posted in Current Issue, Featured, From the Magazine

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Make propane a standard tool of the trade

June 27, 2024 By Tom Jaenicke

Builders and remodelers in your propane marketing area are ramping up new home starts and remodeling projects this time of the year.

This article is tagged with June 2024, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Respond to DOE rulemakings

April 25, 2024 By Tom Jaenicke

Don’t let actions and recent rulemaking activities by the Department of Energy (DOE) force your customers to drift.

This article is tagged with April 2024, Department of Energy (DOE), legal, Marketing Mix, propane appliances, regulations, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Propane users have better ways to save than switching to natural gas

February 15, 2024 By Tom Jaenicke

Propane customers should know the pros and cons of switching to natural gas and why sticking with propane is the better choice.

This article is tagged with energy bill, energy efficiency, February 2024, Marketing Mix, natural gas, propane appliances, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Share resolutions with customers and staff. (Photo: Adam Yee/iStock / Getty Images Plus/Getty Images)

New Year’s resolutions for propane marketers

January 1, 2024 By Tom Jaenicke

This year, resolve to make yourself and the propane industry stronger. Share resolutions for propane with customers and employees.

This article is tagged with business plan, December 2023, Marketing Mix, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Give back to your community digitally

December 21, 2023 By Danielle Pesta

If you plan to increase your volunteer efforts this holiday season, you’re not alone. Here’s how to make a difference in your community using digital tools.

This article is tagged with December 2023, Facebook, marketing, Marketing Mix, social media, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

Deliver reliable propane service

November 2, 2023 By Tom Jaenicke

Market the fact that your business can offer reliable propane service to customers, even during extended electric grid failures.

This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

TAG: Marketing Mix