3 propane price-protection strategies

August 26, 2014 By Tom Jaenicke and LP Gas

Weigh your options to shield customers from runaway propane prices A confluence of events last winter put pressure…

This article is tagged with ATomiK Creative Solutions, marketing, Marketing Mix, tom jaenicke and posted in Current Issue

Utilities want your residential customers at someone else’s expense

July 1, 2014 By Tom Jaenicke and LP Gas

I recently did an impact study for a client who wanted to know what would happen to the…

This article is tagged with American Gas Association (AGA), marketing, Marketing Mix, National Propane Gas Association (NPGA), natural gas, tom jaenicke and posted in Current Issue

Successfully selling equipment, appliances and burner tips is a team effort

April 22, 2014 By Tom Jaenicke and LP Gas

Fielding the best players will make your propane team a winner In this age of smartphones, online shopping…

This article is tagged with marketing, Marketing Mix, propane retail operations, sales, tom jaenicke and posted in Current Issue

Propane use on rise in local beer, wine and spirits industry

October 1, 2013 By Tom Jaenicke

The local beer, wine and spirits industry is a good example of a somewhat hidden, but growing, private and commercial market for propane sales.

This article is tagged with marketing, Marketing Mix, propane, propane industry, tom jaenicke and posted in Current Issue

Take control of your messages to improve perceptions of propane

September 3, 2013 By Brian Richesson

Propane and popular culture haven’t exactly had a smooth marriage.

This article is tagged with Blue Rhino, Brian Richesson, marketing, Opening Delivery, PERC, Propane Education & Research Council (PERC), propane safety, safety, safety and training, Stuart Flatow and posted in Current Issue

Missouri educational series to help retailers land new business

August 26, 2013 By LP Gas

The Missouri Propane Gas Association and the Missouri Propane Education & Research Council are jointly hosting a three-part educational series.

This article is tagged with marketing, Missouri, Missouri Propane Education & Research Council (MOPERC), Missouri Propane Gas Association (MPGA), state association and posted in Events, News

Video blog: Modern Gas’ unique outdoor living strategy

August 21, 2013 By Kevin Yanik

Rather than approach customers with a hard sell, one Georgia propane retailer arranges its showroom with an array…

This article is tagged with marketing, Modern Gas, outdoor living, video and posted in Blue Flame Blog

New propane products, old standbys offer new opportunities for marketers

August 9, 2013 By Tom Jaenicke

Many of your long-term customers are well aware of what a stormproof home meant for them from the standpoint of security, comfort and reliability.

This article is tagged with Generac, marketing, Marketing Mix, propane generators, tom jaenicke and posted in Current Issue

New resources available to grow commercial gallons

July 16, 2013 By Tom Jaenicke

PERC is executing a strategy to help marketers recognize and gain new propane business in the commercial sector.

This article is tagged with marketing, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke, U.S. Energy Information Administration (EIA) and posted in Current Issue

Technology, training, certification, networking, deal making in Atlanta

March 8, 2013 By Tom Jaenicke

The National Propane Gas Association (NPGA) International Propane Expo 2013 will be held on April 13-15 in Atlanta.

This article is tagged with CSST, Freightliner, marketing, National Propane Gas Association (NPGA), NPGA, PERC, propane bobtails, Propane Education & Research Council (PERC), Rinnai, southeast propane show, Southeastern Convention & International Propane Expo and posted in Current Issue

TAG: marketing