Industry to invest $6 million to ramp up green energy message
March 1, 2009 By Patrick Hyland and LP Gas
The propane industry is going to invest $6 million to ramp up its green energy message.
Read More PERC offers service for customized marketing materials
February 5, 2009 By LP Gas
“My Marketing Assistant,” a service from PERC, makes it easy and fast to create customized marketing materials for propane businesses.
Read More Propane can help homebuilders out of their slump
January 1, 2009 By Tom Jaenicke and LP Gas
You can offer ideas that will help homebuilders out of the current building slump.
Read More Propane retailers feeling heat from challenging economic conditions
December 1, 2008 By LP Gas
Yep, things are a mess. Looking back, retailing sure was easy before overwhelming regulation and sky-high insurance took the fun out of the business. Sure, you worried about what weather Mother Nature would be throwing at you any given year. Sure, you spent a sleepless night or two, wondering whether you’d made the right decision about adding a bobtail despite a new retailer invading your territory. But global economic crisis? Where did this come from? Yep, things are a mess.
Read More New agency weighs future of propane industry advertising campaign
November 1, 2008 By Jennifer Webb and LP Gas
For 10 years, the Propane Education & Research Council (PERC) has worked to advance the use of propane in this country by raising awareness among consumers, homeowners and builders. For nine of those years, the council was helped by Porter Novelli, a global advertising agency that offered guidance and created advertisements to boost the council’s communication efforts.
Read More Take aim at advertising
October 1, 2008 By Tom Jaenicke and LP Gas
Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense.
Read More The vital few and trivial many
September 1, 2008 By Carl Hughes
In the early 1900s, Italian economist Vilfredo Pareto developed a mathematical formula to describe the uneven distribution of income and wealth in Switzerland.
Read More Sales tools close at hand
September 1, 2008 By Tom Jaenicke
Don’t pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites.
Read More Motivate with incentives
August 1, 2008 By Carl Hughes
Of all the useful managerial tools available to retail propane distributors, none may be more underutilized than a well-designed, performance-incentive compensation plan.
Read More Who oversees your marketing?
August 1, 2008 By Tom Jaenicke
Marketing is even more important in the retail propane business today than it has been in the recent past. Skyrocketing energy prices, customer conservation, energy switching, global warming and the green movement are a few of the new considerations we didn’t have to think about much just a few years ago. External factors are changing the propane business environment faster than at any time in the history of our industry. If marketing has been on the backburner in your company, you need to move it forward. Do it yourself or delegate marketing to a key employee if you want your propane business to succeed.
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