The Face of Delinquency
March 1, 2008 By LP Gas
Every day, Holly Linden contends with an increasing number of customers who cannot afford to pay their propane bill.
Read More Connect with Washington
March 1, 2008 By Carl Hughes
As owners and operators of mostly small-to-medium-size businesses, we tend to focus first on matters that are specific to our marketing footprint. Because our customer base is local, we have an immediate vested interest in local affairs. For our own self-interest, we become actively engaged in organizations like local fire protection or city, county and township government agencies.
Read More Gassing up your propane sales
February 1, 2008 By LP Gas
With today’s heated competitive climate over ever-tightening American energy dollars, being an order-taker and sitting back waiting for the telephone to ring has gone the way of the malt shop, bell-bottoms and mullets.
Read More State of the Industry
December 1, 2007 By LP Gas
What are the critical challenges facing propane retailers, and how are they being addressed?
Read More Glowing Opportunity
August 1, 2007 By LP Gas
Having the capability and desire to offer customers propane-powered zone heaters, grills and other indoor and outdoor auxiliary appliances can add some significant sizzle to your bottom line. Marketers actively working these categories say they are achieving a competitive advantage over retailers that don’t supply this equipment or the related installation and maintenance services.
Read More Defense costs provide safety incentives
June 1, 2007 By Jay Johnston
Beyond the standard insurance company costs of marketing, loss control and underwriting, we have liability defense costs.
Read More Changing ‘face’ of propane finds fans among marketers
March 1, 2007 By LP Gas
Instead of the coarsely drawn adult cartoon of a bespectacled, beleaguered, paunchy Texan propane retailer, this face of the propane industry has the strength of Mr. Clean and apple-pie appeal.
Read More Personifying propane
March 1, 2007 By LP Gas
The media is full of images touting every kind of product. Beer cans sprout from billboards. Sporty new cars sparkle on television ads. White teeth gleam off magazine pages.
Read More Building the brand
January 1, 2007 By LP Gas
With rising oil and materials costs, weak winters and unsure economic times, propane retailers are always looking for additional sources of income.
Read More Showrooms: Great place to showcase or waste of space?
August 1, 2006 By LP Gas
For a variety of companies in myriad industries, a showroom is a great way to show off the latest and greatest products to new and existing customers.
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