Deliver reliable propane service

November 2, 2023 By Tom Jaenicke

Market the fact that your business can offer reliable propane service to customers, even during extended electric grid failures.

This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

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Refresh your website for heating season

October 24, 2023 By Danielle Pesta

Propane marketers should consider a website checkup as the busy season heats up. Here are a few reasons to consider a website refresh.

This article is tagged with customer service, digital media, heating season, marketing, SEO, social media, the digital space, website and posted in Current Issue, Featured, From the Magazine

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How to tackle negative reviews

October 6, 2023 By Danielle Pesta

The cost of ignoring poor feedback is too high for your propane business. Learn how to manage negative reviews constructively.

This article is tagged with customer relations, customer retention, customer service, digital media, marketing, social media, the digital space, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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LP Gas magazine adds to its sales staff

September 4, 2023 By LP Gas

Tim Carolin will help his customers develop marketing and branding solutions to strengthen their positions in the propane industry.

This article is tagged with business growth, marketing, people news, sales and posted in News

Stay in touch with the building trades

August 24, 2023 By Tom Jaenicke

Homebuilders, remodelers, renovators and associated building trades continue to influence the development of residential propane load.

This article is tagged with Electrification, Heat Pump Helper (HPH), hydronic heating technology, marketing, Marketing Mix, outdoor living and posted in Blue Flame Blog, Current Issue, From the Magazine

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In the Know: Get your name known through marketing efforts

August 10, 2023 By Tammy Day

No matter how great your service or how friendly your staff, you can’t make money if consumers don’t know about your business.

This article is tagged with In the Know, marketing, propane resources, Propane Resources LLC, Tammy Day and posted in Blue Flame Blog, Current Issue, From the Magazine

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8 ways to use technology to boost a propane company’s image

August 1, 2023 By Christopher Caywood

Caywood Propane Gas reviewed its digital advertising with its outside experts, and it strayed into a conversation around company image.

This article is tagged with community outreach, customer service, marketing, retailer technology, social media, technology and posted in Current Issue, Featured, From the Magazine

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Write to your representatives

July 27, 2023 By Danielle Pesta

It’s never been easier to reach your elected officials. Here are some suggestions for sendings letters to legislators digitally.

This article is tagged with Capitol Hill, digital media, energy legislation, legislation, marketing, National Propane Gas Association (NPGA), Propane Days, propane legislation, the digital space, Washington D.C. and posted in Blue Flame Blog, Current Issue, From the Magazine

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Create meaningful customer communication

May 25, 2023 By Tom Jaenicke

In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.

This article is tagged with communication, customer relations, customer retention, customer service, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Seek decision-making support from industry colleagues

March 23, 2023 By Christopher Caywood

When making decisions for your propane operation, talking with benchmarking colleagues can help you evaluate product options and possible trade-offs.

This article is tagged with Benchmarking Council, Caywood Propane Gas Inc., Christopher Caywood, customer service, marketing, National Propane Gas Association (NPGA), retailer technology, software, tank monitoring, website and posted in Blue Flame Blog, Current Issue, From the Magazine

TAG: marketing