When Jim Ferrell returned from semi-retirement to run the Fortune 1000 company that bears his name in 2001, the 61-year-old industry icon already had decided that drastic change was critical in the face of stiffening competition and spiraling prices.
Read More Propane marketers may soon have a way to evaluate competing brandsof equipment beyond the promotional material distributed by productmanufacturers and vendors.
Read More Since 2001, Americans have been introduced to the exceptional energy from smiling babies, contented babysitters, stinky skunks, busy moms and the popular Energy Guys featured in advertisements on television, radio and print.
Read More According to general statistics, women tend to make a large percentage of household decisions in comparison to men.
Read More As much as any of the previous four Habits of Highly Effective Propane Companies, habit number five is an individual skill that requires patience and experience to master.
Read More The propane industry already has made substantial inroads as the choice of builders and buyers of manufactured housing, but the potential exists for even greater penetration into a market that is getting stronger on a daily basis.
Read More Foil insert promises to prevent propane tank explosions
Read More The impact of advertising might be hard to discern, but the propane industry is hoping its commercials will give retailers something a bit more tangible – new business leads.
Read More Sometimes the best medicine for what ails you is a good chunk of time away and the broad shoulders of a caring friend to lean on.
Read More Marketing is no longer just about what you say to the public about your product or service. It’s everything you say and do.
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