Canadian Propane Association sponsors HGTV show

January 27, 2022 By Carly Bemer

The Canadian Propane Association is sponsoring the second season of HGTV Canada’s show, “Rock Solid Builds,” to help tell propane’s story.

This article is tagged with Canada, Canadian Propane Association (CPA), energy, home heating, marketing, propane, propane forklifts and posted in News

Customer contact: Shift from snail mail to digital communication

December 16, 2021 By Christopher Caywood

Christopher Caywood explains how his company has shifted to digital communications and why it makes sense from demographic and cost standpoints.

This article is tagged with COVID-19, customer service, marketing, retailer technology, technology and posted in Blue Flame Blog, Current Issue, From the Magazine

Preserving energy choice

October 21, 2021 By Tom Jaenicke

Tom Jaenicke argues that the propane industry needs more tools to market the future of propane and to preserve energy choice.

This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Propane industry positions to recruit for the long term

August 19, 2021 By Tom Jaenicke

According to Tom Jaenicke, the propane industry needs to work on recruiting and hiring employees who are seeking a career.

This article is tagged with Employee hiring, employee recruitment, hiring, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, From the Magazine

Set a technology strategy

June 17, 2021 By Christopher Caywood

Technology is a key component of strategy, and you ought to have a technology strategy that fits into your overall business strategy.

This article is tagged with business strategy, Caywood Propane Gas Inc., Christopher Caywood, marketing, retailer technology, technology and posted in Blue Flame Blog, Current Issue, From the Magazine

Sarah Berry, left, will serve as vice president of Savvi Industries alongside Amanda Bacon-Davis.

Savvi Strategies relaunches with new VP

June 7, 2021 By Carly Bemer

Amanda Bacon-Davis, president of consulting firm Savvi Strategies, is relaunching her company with its new vice president, Sarah Berry.

This article is tagged with marketing, propane, propane retailer and posted in News

Photo: Bill Oxford/iStock / Getty Images Plus/Getty Images

Propane customers’ user experience builds industry image

April 13, 2021 By Tom Jaenicke

Advertising the reality that propane offers – cost savings, dependability and clean energy – is in a retailer’s best interest.

This article is tagged with Electrification, marketing, Marketing Mix, propane, propane customers, propane retailers, tom jaenicke and posted in Current Issue, Featured, From the Magazine

Develop brand awareness and customer rapport digitally

October 22, 2020 By Sarah Peecher

Learn which efforts to pursue in online spaces to grow brand awareness for your company, and help it gain and retain customers.

This article is tagged with marketing, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

In the Know: Serving customers who face financial difficulties

October 15, 2020 By Tony Botts

The more knowledge and information your customers have, the better decisions they can make financially to ensure they stay warm this winter.

This article is tagged with In the Know, Low Income Home Energy Assistance Program (LIHEAP), marketing and posted in Blue Flame Blog, COVID-19, Current Issue, From the Magazine

Photo: Pinkypills/iStock / Getty Images Plus/Getty Images

Create video content to reach your customers

August 28, 2020 By Sarah Peecher

With its growing popularity as a way for customers to get information, video should be a part of your marketing plan.

This article is tagged with marketing and posted in Current Issue, Featured

TAG: marketing