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Why propane customers need an app

February 17, 2023 By Danielle Pesta

Consider building a mobile app to stay connected with your propane customers. Emily Willis of Blossman Gas explains how the company implemented an app.

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This article is tagged with Blossman Gas, digital media, mobile app, mobile technology, technology, the digital space, women in propane and posted in Current Issue, Featured, From the Magazine

Start a YouTube channel for your company in 2023. (Photo: Maxxa_Satori/iStock / Getty Images Plus/Getty Images)

Build propane’s presence on YouTube

February 2, 2023 By Danielle Pesta

As you put together marketing plans for 2023, make sure to include video. Start a YouTube channel for your propane company this year.

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This article is tagged with digital media, marketing, technology, the digital space, video and posted in Current Issue, Featured, From the Magazine

Photo: Blue Planet Studio/iStock / Getty Images Plus/Getty Images

Find top propane talent online

January 19, 2023 By Danielle Pesta

Learn how to use digital recruiting strategies to hire and retain new employees for your propane business.

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This article is tagged with digital media, Employee hiring, employee recruitment, hiring, marketing, Propane Ninja, the digital space, workforce development and posted in Blue Flame Blog, Current Issue, From the Magazine

Image: tttuna/E+/Getty Images

Become a propane brand ambassador on LinkedIn

December 1, 2022 By Danielle Pesta

Follow these four steps to create a LinkedIn presence that will help you build strong relationships in the propane industry.

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This article is tagged with digital media, LinkedIn, marketing, networking, social media, the digital space, training and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: microgen/iStock / Getty Images Plus/Getty Images

Practical media training for propane

November 10, 2022 By Danielle Pesta

Have the confidence to tackle challenging questions and benefit from prepared messages with these tips from Christina Mozaffari, a former NBC News producer.

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This article is tagged with communication, digital media, Propane Education & Research Council (PERC), social media, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: tttuna/E+/Getty Images

5 steps to a website that works for you

September 22, 2022 By Danielle Pesta

Here are five steps to build a website that serves as a homebase for your propane company’s brand reputation and a resource for customers.

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This article is tagged with digital media, marketing, technology, the digital space, website and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: PonyWang/iStock / Getty Images Plus/Getty Images

Communicate effectively with email

August 25, 2022 By Danielle Pesta

Communicating with customers though email isn’t going away. Find out how to convert more propane customers with the right email messaging.

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This article is tagged with communication, community outreach, digital media, Environmental messaging, marketing, rebranding, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: B4LLS/iStock / Getty Images Plus/Getty Images

Document your business with video

August 2, 2022 By Danielle Pesta

Propane retailers should consider using video to engage customers, boost brand recognition and educate on the benefits of propane.

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This article is tagged with customer relations, digital media, marketing, Propane Education & Research Council (PERC), the digital space, video and posted in Current Issue, Featured, From the Magazine

Photo: tttuna/E+/Getty Images

Meet propane customers on Google

June 23, 2022 By Danielle Pesta

Having an optimized website and strong SEO will boost the online presence of propane retailers and help them market to customers using Google.

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This article is tagged with digital media, marketing, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo by LP Gas staff

Uncover digital marketing strategies

May 27, 2022 By Danielle Pesta

PERC’s 2022 Energy for Everyone Marketing Conference educated propane industry members on digital marketing tactics to improve marketing strategies.

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This article is tagged with digital media, education, marketing, Minnesota, Propane Education & Research Council (PERC), the digital space, trade shows and posted in Current Issue, Featured, From the Magazine