TAG: the digital space

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Develop brand awareness and customer rapport digitally

October 22, 2020 By

Learn which efforts to pursue in online spaces to grow brand awareness for your company, and help it gain and retain customers.

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This article is tagged with , and posted in Blue Flame Blog, Current Issue, From the Magazine
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A user-friendly digital space grows your customer base

July 31, 2020 By

Companies in the propane industry should be ready to meet the digital demands of e-commerce in order to attract new customers.

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Finding viable candidates to fill workforce needs can be done through social media. Photo: iStock.com/anyaberkut

Digital platforms on the rise in unprecedented times

May 14, 2020 By

As online traffic increases thanks to social distancing practices, what responsibilities should propane marketers keep in mind?

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Employ strategies to avoid falling victim to cyberattacks. Photo: ipopba/iStock / Getty Images Plus/Getty Images

How to keep your business safe from cyberattacks

April 14, 2020 By

Cyberattacks often happen unexpectedly and can throw a company out of its digital comfort zone. With that in mind, check out some tips for ensuring your websites and information stay safe.

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This article is tagged with and posted in Current Issue, Featured
Photo: iStock.com/Pattanaphong Khuankaew

LinkedIn optimization for propane marketers

March 17, 2020 By

Here’s how propane retailers can use LinkedIn to their benefit to connect, recruit hires, provide insights and news, and share opportunities.

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This article is tagged with , , , , and posted in Blue Flame Blog, Current Issue, Featured
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Make your digital ad campaign a success

February 13, 2020 By

There’s no denying that we’ve seen a rise in digital ad campaigns during the past few years, and it’s no surprise as to why: They’re flexible, measurable and customizable.

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Photo: metamorworks/iStock / Getty Images Plus/Getty Images

Digital trends to expect in 2020

January 23, 2020 By

The new year won’t be an exception to the quickly evolving tech environment in which we live. Here are some digital trends you can expect to see in 2020.

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Retailers reap digital benefits

December 26, 2019 By

From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit.

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Social media under fire

December 5, 2019 By

Allison Barwacz presents what retailers can learn from the recent controversy regarding political advertising on social media platforms.

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Photo: iStock.com/SetsukoN

Mastering visual storytelling

October 31, 2019 By

Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively.

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